MKTX | Marketing the tough stuff since 1998
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MKTX: marketing communications excellence

MKTX is a full-service marketing communications agency focused on developing communications strategies and messaging to express your brand and attract prospects in your target markets. We create concepts that work across multiple media platforms, amortizing your investment while making an impact that delivers results.
excite
explore
exchange

Excite

We create excitement around your brand’s message to motivate key audience members to identify themselves to you. We focus on expressing your brand in a manner that will get the attention of individuals who can affect your success and entice them to identify themselves to you. With a fragile relationship in its infancy, we allude to features that make the reader want more, that support your unique positioning and emphasize your most distinct value proposition. We excite your audience, so they explore your brand, which will lead to a valuable exchange for all parties.

Explore

We produce and deploy tactics that engage and educate prospects encouraging them to explore your brand. Now that your audience has expressed an interest in your brand, and what you have to say, we work to keep their attention by providing the tools to satisfy their information needs. We develop content to engage prospects and build value for your area of expertise. We challenge them to want to know more about you, and deliver the facts they need to make a decision about your company.

Exchange

We promote relationships that produce sales and assist in spreading your company’s message. We support regular two-way communications that are consistent and serve to reinforce the awareness of a compelling brand image among all your audiences: your potential customers, your employees, and people who can affect your success such as business partners and the media. It takes many relationships to ensure your success. As someone once said: Good marketing is a process, not an event.

Since 1998 we’ve set clients apart from their competitors and built brand preference.

MKTX: approach services results

Our approach is comprehensive. In the beginning, we seek answers to many questions as we conduct a thorough analysis that includes a head-to-toe review of every facet of your brand. Does it inspire, promise, excite? What support is there for your competitive position? What are the wants, needs, and concerns of key audience members? How many of them do we need to reach, in order to meet your marketing objectives? What are their sources of information? How will we entice them to explore your offerings? What is it you want from each of them? What will they get in exchange? From these answers we can construct a plan, and create the content and materials to implement it. It is a client-agency collaborative process.

Advertising

From a simple ad to creating an entire campaign, we take your message and develop an eye-catching piece to demand the attention of your target audience, teach them what you want them to know, and entice them to inquire more. Now that your audience has expressed an interest in your brand, and what you have to say, we work to keep their attention by providing the tools to satisfy their information needs.

Branding

Your brand must compel the right people, but at the same time be true to your corporate personality and strengths. We learn your company’s vision, mission and background so that we may lead a successful branding effort. Whether this may result in a new logo, company/product name or an entire corporate identity package, we work with you to produce results that will give your business new life and a new sense of purpose.

Content Creation

Our focus is on creating compelling content that enables your audiences to easily understand the value that your product or service delivers. We take the time to understand your strengths and your achievements so that we may successfully spread your message to the right people. We start each marketing plan with an audience analysis that not only profiles who you want to reach, but how they prefer to get their information.

Case Studies

Not many customers want to be the first to use a new product or service. Our goal with case studies is to educate potential customers about your successes to the point that reduces their sense of risk and eases the sales cycle. We gather relevant concepts, interview the appropriate parties, draft the content, and pitch the finalized story to editors of industry trade publications, or format it for use on your website.

Email Marketing

With a targeted list, email marketing can be very effective. We use email marketing to reach specific audience groups, to keep communication flowing between you and your prospects and customers, informing them on new product and business developments, and keeping your company top-of-mind when new purchasing opportunities emerge.

Multilingual Services

Many of the data sheets and manuals we create need to be translated into multiple languages. We have the resources to translate the content, and keep the messaging consistent and accurate through all languages.

Newsletters

Newsletters, whether snail-mailed or emailed, are an effective way for companies to keep in touch with their audiences. Whether semi-annually, quarterly, or monthly, we work with you to create a consistent theme, and gather information, images, and more to create an effective piece. Then we handle newsletter distribution and track results.

Print Collateral

Whatever documents you need for sales support, we design the overall layout and develop effective content that stays consistent through every marketing effort. We help you understand which pieces may be more valuable than others, and when to effectively supply your audiences with each.

Product Launches & Reviews

When your company has something new to announce to your audiences, we can help by coordinating your launch planning. We establish a realistic schedule, gather information and materials that will be useful throughout the launch, handle the public information release, and track all results throughout the process.

Search Engine Optimization

Optimizing the content of your website and blog posts for access of your key concepts by search engines increases the likelihood of your audiences finding you online in their search results. We work with you to discover the most effective keywords to use, and help you use them and track the results.

Social Media Management

Social media is an important channel for communicating between companies and their customers, B2C and B2B. The blocks we create for your company are segmented and shared throughout various social media outlets, with the objective of bringing the traffic back to your website. This will form a closer relationship with members of your target market, and generate preference for your brand. We monitor site statistics to see what information your audiences are finding valuable, and what topics to support with more information.

Technology Articles

Not many customers want to be the first to use a new product or service. Our goal with case studies is to educate potential customers about your successes to the point that reduces their sense of risk and eases the sales cycle. We gather relevant concepts, interview the appropriate parties, draft the content, and pitch the finalized story to editors of industry trade publications, or format it for use on your website.

Tradeshow Support

With each show, we learn your company’s objectives, and assist in providing the most effective display and distribution materials. We work with your sales team to effectively promote your company’s involvement in the show by creating ads for the directory books, sending out email blasts prior to the show, scheduling editor interviews when applicable, and supporting your team’s overall involvement in the show.

Website Design

Whether you need a simple “brochure” page or full e-commerce site to allow your audience to shop online, we have the expertise to help. We’ll discuss your website goals with you and your team, and determine the most budget-friendly, effective way to establish or upgrade your online presence.

White Papers

Not many customers want to be the first to use a new product or service. Our goal with case studies is to educate potential customers about your successes to the point that reduces their sense of risk and eases the sales cycle. We gather relevant concepts, interview the appropriate parties, draft the content, and pitch the finalized story to editors of industry trade publications, or format it for use on your website.

MKTX: our mission

MKTX’s account base is diverse – spurred by our intellectual curiosity into how client solutions work and the dynamics of their marketplaces. We are entrepreneurially oriented, supporting several startup teams, and playing instrumental role in their growth.

Bob Patterson, President

Leader of MKTX since its founding in 1998, Bob Patterson has over 30 years of experience in high-tech marketing. Bob received a bachelor’s degree in electrical engineering, a master’s degree in computer science from the University of Pennsylvania and an MBA from the Wharton School. He began his career at Intel Corporation where, during his 11 year tenure, he was part of the team of people instrumental in laying the foundations for Intel’s success in the microprocessor market. Bob left Intel in 1987 and co-founded RadiSys Corporation, an Intel spin-off dedicated to exploiting the “Wintel” hardware/software standardization phenomenon in markets outside of desktop computing.  As RadiSys’ first VP of marketing and sales, Bob developed and executed the company’s initial marketing plans and set up RadiSys’ early sales channels. When Bob needs a break from cranking out strategies and content for our clients, he takes to the skies of the Northwest in his Cessna or his RV-12.

Joe Santana, Creative Director

Joe is a playful conceptualizer whose insights and creative leadership have assisted dozens of Northwest high technology and industrial enterprises. He toured the country with theater companies in principal roles as a child actor, received a classic prep school education, and after a dual major in science and English at USF, operated a California cattle ranch for two years before returning to complete his education at UP and settling in Portland.  Joe’s experience includes four years at Tektronix as their first creative director and corporate advertising manager. He went on to hold creative director positions at ad agencies Santana & English, Ltd., The Technology Group/Advertising, EvansGroup, and B/E/S/T Advertising, where his creative campaigns helped sustain three years of 30% growth for Tek’s $600 million color printer division prior to its purchase by Xerox. He joined MKTX in 1999. Every Friday he suits up with a bow-tie and drives his 1940 Packard convertible.

Todd Wold, Director of Internet Strategies

Todd is totally dedicated to advancing the way people view the Internet. He helps MKTX clients increase their online presence, develop functional and lead-converting websites, as well as deepen their understanding of how to utilize the Internet in order to reach their target audiences. Todd’s experience includes being a founding member of the search engine optimization department at WaveRock Communications, followed by a long stint at Young and Roehr Group as the Internet Strategies Group Manager. When Todd is off the proverbial clock, you’ll often find him behind a drum set or holding his guitar. When not playing music, he’ll be found in his kitchen cooking away on gourmet meals for his family.

Molly Santana, Producer, Visual Content

Molly has 15 years of production experience, from film and music documentary to the commercial world of campaigns for print, television, and online promotion. She is well versed in coordinating and scheduling dozens of resources to converge on a deadline successfully completing projects on time and in budget. Prior to her career in production, Molly helped small businesses thrive by assessing and implementing efficiency solutions, including tailoring contact management technology systems and training employees. As an innovative thinker, Molly enjoyed diving deep into web development as a founding member of crewpedia.com, which matches production crew members and their credits to ad agency, television, and studio producers with the ultimate goal of providing greater and grander opportunities for women to lead well balanced lives within the industry. She has worked on productions with celebrities from Paula Abdul and Jennifer Lopez to Jeff Goldblum and the Scissor Sisters. As an accomplished artist, photographer, video editor and animator, she not only understands delivering to deadline but the importance of delivering beautiful, effective content that supports the marketing objectives of our clients. When she’s not working on character art, you’ll find her at the piano with friends and family. Molly likes the variety of working on location and gets a kick out of shooting on sets like this one named Falls Lake (Universal lot) where TLC filmed their Waterfalls video.