- Improving the Sales Pitch for Westland
- Westland came to MKTX with a desire to update their brand and create a brochure, website, and advertising campaign. MKTX suggested modifying the name “Westland Apartment Brokers.” Though technically they functioned as real estate brokers, their primary purpose was to purchase and sell apartments for their investor groups. “Broker” represented a small step in the process of successfully investing in apartment buildings. On MKTX’s recommendation, the name was changed to Westland Apartment Investors.
- After the renaming, MKTX created a brochure that communicated the key elements of their process and their brand effectively, and redesigned their business cards.
