13 Nov Good marketing is a process, not an event
I think that it was a former boss of mine at Intel who coined the phrase “Marketing is experimental.” You can’t always predict how members of your target market will...
24 Oct PR Does Not Mean Press Release
Many, if not most, buying decisions are strongly influenced by third parties, so identifying who is both willing and able to positively influence the sale of your product or service...
03 Jan Why Creative?
Super Bowl LI (51 to non-Romans) will kick off soon. It's the only time of year the entire country watches commercials with as much interest as the programming they interrupt....
03 Sep Making the Most of the Show – Meet the Press
To exhibit or not to exhibit - that's often a question that sales and marketing teams wrestle with. Trade show real estate is expensive, in addition to travel costs, literature...
03 Mar Three ‘R’s of Content Marketing: Review, Refresh, Repurpose
Article By: Angie Griffin While it would be great if every company had new products to launch every month, or even every quarter, that's not always the case. How do you stay...
03 Jan Will Your Real Brand Please Stand Up?
Seldom has there been a concept that has been more confused and abused in business than the topic of branding. Contrary to the most popular branding notion, branding is not...