- VersaLogic's Customer Support Ad Series
- VersaLogic, an embedded PC-board manufacturer, defines its value proposition as the lead in customer support.
- For the first ad in a series, MKTX illustrated VersaLogic's position by embedding that support directly on the board itself—in the form of employee images embossed on board components—and calling out their key support functions.
- The second ad stopped traffic with a Tyrannosaurus Rex. We helped their target audience understand the value of VersaLogic's long-term product commitment that puts customers in control of when their products are discontinued, not their board vendors. Cameos of actual employees underscore credibility for VersaLogic's outstanding support.
- Over the balance of concepts chosen by VersaLogic for future ads, MKTX makes the case for choosing VersaLogic based on benefits of their customer support from design through delivery.
