- Broderbund and National Geographic Software Packaging
- When National Geographic Interactive partnered with Broderbund Software to develop and sell software using its unique content and imagery, we designed nearly every SKU they produced together, some 15 in all on CD and DVD. The work included Photo Gallery, which earned us an international design award, Greeting Cards, Trip Planner, 110 Years of National Geographic, and National Geographic Maps, each typically in multiple versions.
- The packaging relied heavily on National Geographic licensed images owned by individual photographers. Each image we chose required independently negotiated usage.
- As successful as the series became—among Broderbund's most popular—the multi-year relationship also demonstrated our skills at complex account management which required balancing the needs of various Broderbund internal groups and interfacing with the National Geographic Interactive team.
