- Party like a consumer marketeer.
- In consumer markets, the sales cycle is incredibly fast. Marketing in this space is like hosting a party. Everything short of opening the door must be done in advance. You don't have months to decide how to enhance your offering. Similarly, your marketing communications, not just their planning, must be ready to go. Opportunities for prospects to engage with your brand where they live, work, learn, or play have to be synchronized. All this preparation is to catalyze a feeding frenzy that becomes a progressive sales party that doesn't quit.
