- Sunriver Campaign
- The Sunriver campaign integrated radio and print advertising to attract homebuyers and vacationers to Sunriver Lodge and Resort in central Oregon. The ads ran throughout the Pacific Northwest to generate interest in the offerings of Sunriver.
- The print ad “Dream Maker” was coordinated with a matching radio spot to increase repetition and reach. Listen to this radio spot here:
- Radio spots were also developed to promote a ski and lodge package. Listen to this radio spot here:
- Finally, the campaign encompassed promotions to encourage travel agents to book clients at Sunriver. The travel agents were given incentives like gift certificates and extra commission depending on the level of bookings they made.
