Build your brand authentically with MKTX as Serveron does
"Serveron Corporation" was the name crafted by MKTX and selected by Micromonitors, Inc. to compete with large corporations internationally in the smart-grid power monitoring industry. The root of Serveron is Cerberus, the two-headed watchdog of Greek mythology, which MKTX altered with phonetic substitutes. The “-on” syllable was derived from energy companies such as Chevron, Exelon, Exxon. MKTX designed the universal power symbol into Serveron’s logo using the yellow-green of the “power on” diode. MKTX also produced an online graphics guidelines manual.
Other Portfolio Pieces from this Client
Contact MKTX to lay down a rock-solid foundation for your brand.
See which expressions of your brand appeal to audiences who can affect your success. Learn how to project what your brand stands for. Our brand development process integrates your true identity and style with your product and service offerings in a way that resonates with each audience.
MKTX speaks the language of the marketplace.
Our objective is to signal to all your audiences the value of your brand in their own terms, together with the vision and style of your enterprise. Let MKTX guide you through the branding process. Beyond logo and livery, brand development involves many design management issues for which we provide support, from specifying color palettes for products to formats for publications and communications guidelines -- so any company representative can confidently and consistently contribute in a positive way to the look, feel, and sound of your brand.
Get started with MKTX right now. Contact us now using the form below or call (503) 646-6589 (MKTX).
"At the trade show launch for Serveron, the candles placed outside attendee hotel rooms generated a lot of awareness that our new company was at the show. It generated a lot of booth traffic. I believe that the quality of the booth and the product literature made a big difference. It made Serveron look bigger than it was at the time, and made our first impression that of a well financed, quality company. Engaging with MKTX was clearly a win for Serveron."
Jim Moon
CEO during the launch of Serveron Corporation